Listed below are some useful facts and figures concerning Internet usage both internationally and in the UK. The following statistics have been accessed from the Internet and should be considered to realise the many benefits the World Wide Web can bring to your business:
THIS IS YOUR POTENTIAL CUSTOMER BASE:- Today there are an estimated 40-50 million users globally. By 2001 that will have increased to over 350 million
- According to recent research by NOP, around 7% of UK adults are now Internet users which is the equivalent of 3.4m people
- The number of Internet users in Britain will increase by estimated 75% each year
- The number of businesses using the WWW is set to increase by 50% over the next twelve months
- An estimated 2.2 million people in UK businesses have access to the Internet and over two thirds of these are working in large firms
- The number of users purchasing products and services over the Internet is increasing. By the end of 1997 approximately 1 billion on-line transactions will have taken place in the UK. Around 250,000 people are shopping over the Internet each month
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