since its creation in 2010 instagram has become a worldwide phenomenon with 80 millions photos shared every day and 500 million daily active users Instagram is now one of the most popular app on the planet and a great platform to promote your business in this short article you will learn how to create an Instagram business account how to connect it with your Facebook business page and most importantly how to measure the effectiveness of what you are publishing I'm luc durand and the founder of ranking.co.uk the place where small business owners turn to for better online visibility more traffic to their site and more customers to their stores hi everybody and welcome to this tutorial where I'm going to show you how to switch your existing Instagram account into a business account it's super simple and it
will
only take you five minutes switching to
a business account will give you access
to additional features which do not
exist on a personal account and will
allow you to promote your business and
your services with those features the
first thing you need to do is to log in
to your Instagram account and verify
whether or not you are able to switch
from your personal account to a business
account so let's just do that and log in
to our accounts
once your into your account
tap the little man symbol at the bottom
right of the screen which will take you
to your profile the next thing you need
to do is simply tap on the will setting
icon on a top right-hand side and now
will take you to the list of options
available within your account scroll all
the way down until you see an option
called switch to business profile tap
the switch to business profile option
this will take you through the process
of setting up a business account on
Instagram
click on continue you will go through a
series of screen that will give you more
details about the advantages of
switching to a business profile continue
until you get to the very last screen
where you will be asked to connect to
your facebook business page if you have
one of course as I have a facebook
business page I'm simply gonna tap on
the choose page option that will bring
up the various business page available
within my Facebook account
I'm gonna choose ranking Academy and
click on next this will confirm my
details including my email address my
phone number and the address of my
business once you've verified that all
the
information is correct click on done
and that's it your Instagram business
account has been created and also linked
to your facebook business page as
specified within the popup message tap
the go to profile button which will take
you to your newly created business
profile from here you can either start
promoting your business by clicking on
the promote button or view insights but
what we want to see right now is what
your business profile looks like so
click on the little man icon at the
bottom right of the screen which will
take you to the homepage of your newly
created business accounts from here you
can now see a new range of options and
information being displayed on your page
and if you look carefully right under
your logo and the name of your business
there is now a category of business
indicated
this is also the website address along
with the location of your business
there are three main additional options
under that the very first
one is a call
button which allows anyone coming across
your page to call you directly as it
will trigger your phone number the next
option is the email option tapping on
this will open up your email client
where people will be able to email
directly the other option is a direction
option and then when you tap on the
direction option it will open a map
where your business is located the next
two options which are interesting is the
promote button next to your logo so if
you tap your promote button it will
trigger the pain promotional scheme
that
Instagram has put in place so if you
willing to pay to promote your business
this is where you need to go you can
edit your profile obviously as always
next to that nothing changes there you
can add a bio if you want to but the
last piece that I wanted to draw your
attention to is that little graph icon
next to your name right at the top and
if you click on that it will open a new
screen giving you access to
all the data
around your account such as number of
additional followers the reach the
actions that were taken over a certain
period of time you can also see the
number of people who have visited your
profile the number of people who have
clicked on your website and many other
data if you aren't familiar with all of
these terminology you can scroll all the
way down and tap only what do these mean
and here you will have the definition of
every single data point you can also do
this at a post level so let's go back to
our profile tap one of the posts tap on
the view insights there will be a
summary of the actions that were taken
right at the bottom and if you slide up
you have the full details of that very
particular post
data is very important
because it helps
you understand what works and what
doesn't pay a lot of attention to these
as it will help you improve your profile
okay we're all done I told you it was
easy now it's your turn to create your
own Instagram business account and make
the most of it remember Instagram will
work better for some businesses
especially the ones that rely on imagery
if you found this tutorial useful or
maybe you have a question don't hesitate
to let me know in the comments below
right now I am publish a new article in
the meantime thank you very much for
watching and see you very soon
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